Magaluf tourist chiefs hammer bars and party organisers for advertising booze deals aimed at Brits amid drunken deaths crackdown
BARS and party organisers in Magaluf have been hammered for advertising booze deals as part of a crackdown on excessive boozing.
Tourists chiefs in the party resort have launched a campaign in English called Return Trip aimed at preventing the deaths of young UK tourists who drink excessively and fall from hotel balconies.
Town hall bosses in the town of Calvia – which covers Magaluf – have banned bars, pub crawl bosses and booze cruise operators from offering unlimited alcohol deals when they advertise.
Local cops in Calvia used internet to find booze offers from bars, pub crawls, and boat and pool parties.
This week they hit eight bar owners and event organisers who now face fines of between £516 and £1,292.
One organiser was offering deals which totalled 20 hours of unlimited drinks as part of a package.
New laws state then any advertising which promotes unlimited drinks, two for one offers, free bars and happy hours are illegal.
Deputy mayor of security, Andreu Serra said the campaign to rid Magaluf of its seedy image centred around the slogan “It’s also your responsibility”.
“We must reduce the tourism of excesses and drunkenness,” he said.
The new rules also ask all-inclusive hotels not to allow guests to go out with food or drink from the establishments unless it is for an excursion.
Local politicians also launched the Return Trip campaign in a bid to warn young holidaymakers about the dangers of climbing hotel balconies.
They are to put up posters and erect signs up in the resort on the island of Majorca to try and prevent the rash of deaths and injuries which hit Magaluf each season.
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As part of the campaign, officials are dishing out fines for “balconing” – the practice of either trying to climb on to balconies or from one room to another or to try and jump or dive into a swimming pool below.
Last Brit tourists coughed up fines between £500 and £1,300 after being reported.
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