Kim Kardashian looks unrecognisable with blonde hair in a red corset for new make-up campaign

Kim Kardashian looks unrecognisable with blonde hair in a red corset for new make-up campaign


KIM Kardashian was unrecognisable as she swapped her usual brunette locks for a platinum blonde look while posing in a corset for a new shoot.

The 38-year-old has revealed a bold new look as she launched her latest collection for her make-up brand KKW Beauty.

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Kim Kardashian was unrecognisable as she swapped her usual brunette locks for a platinum blonde look[/caption]

The E! reality star‘s form-fitting leather garment featured hues of red and orange to mimic flames for her Sooo Fire Collection.

Captioning the shot, Kim, who held a lit match in her mouth, wrote: “The new Sooo Fire Collection by @kimkardashian features the ultimate glam essentials to create a gorgeous fiery look.”

Yet, the beauty mogul fans believed that she looked as though she was emulating a superhero from the Avengers franchise while others were astounded by the new look.

One fan penned: “Why does she look like shes trying to join the avengers” (sic).

Kim Kardashian / Instagram

The E! reality star with her usual brunette hair[/caption]

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Introducing our new Sooo Fire Collection 🔥 The collection includes a fiery 10-Pan Eyeshadow Palette, 3 Eyeliners and 3 Glosses with a brand new formula. Launching on Friday, 07.19 at 12PM PST only at KKWBEAUTY.COM #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on

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“Kim this looks nothing like you,” another said.

A third wrote: “Why do you look sooo different?”

Her new collection, which launches on Friday 19th July, features three Gloss shades in Flammable, Extinguish and Radiate that boast a brand new formula.

The complete range also includes the Sooo Fire Eyeshadow Palette, which boasts 10 matte and metallic shades, as well as three new eyeliners.

Instagram
Instagram
Instagram

KKW Beauty launched in 2017 with her contour kit and has since launched an array of products, including her much lauded body make-up.

However, Kim hasn’t been without scrutiny lately after she apologised and vowed to rename her latest venture – a shapewear brand named Kimono.

Last week, she announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in and it sparked major cultural appropriation backlash.

The mum-of-four tweeted: “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life.

Kim Kardashian / Instagram

Kim hasn’t been without scrutiny after she vowed to rename her latest venture[/caption]

“What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.

Adding: “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.

“When I announced the name of my shapewear line, I did so with the best intentions in mind.

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“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.

“I will be in touch soon. Thank you for your understanding and support always.”

People of Japanese heritage have been angered by the reality star’s new project and accused her of “disrespecting” their national dress.


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