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Kim Kardashian apologises and vows to rename ‘Kimono’ range after cultural appropriation backlash
KIM Kardashian has apologised and vowed to rename her latest venture – a shapewear brand named Kimono – after it sparked major cultural appropriation backlash.
The 38-year-old last week announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in.
Kim today apologised and vowed to rename her shapewear brand[/caption]
The mum-of-four tweeted: “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life.
“What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.
“I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
“I will be in touch soon. Thank you for your understanding and support always.”
People of Japanese heritage have been angered by the reality star’s new project and accused her of “disrespecting” their national dress.
I will be launching my Solutionwear brand under a new name
Last week, Kim K took to social media to announce the launch of her Kimono line saying: “Finally I can share with you guys this project that I have been developing for the last year.
“I’ve been passionate about this for 15 years.
“Kimono is my take on shapewear and solutions for women that actually work.”
Almost immediately, the star – who is married to rapper Kanye West – was blasted online for “cultural appropriation”.
Japanese-American woman Yuka Ohishi, told the BBC: “We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It’s celebratory wear and passed on in families through the generations.
“This shapewear doesn’t even resemble a kimono – she just chose a word that has Kim in it – there’s no respect to what the garment actually means in our culture.”
Twitter user Kasumi railed: “Wow, @KimKardashian.
“Thanks for BUTCHERING Japanese culture!!! My culture is not your plaything.
“You don’t have any respect for people who are not your family, do you? In the 15 yrs developing this project, couldn’t you find a cultural advisor? #KimOhNo #culturalappropriation”
Tatsuhiko Miyagawa added: “15 years? What about 1300 years of history of Kimono?”
The Kimono is a traditional Japanese garment worn by both men and women.
The word literally translates as “thing to wear on the shoulders”.
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It came into fashion in Japan during the Heian period of 794-1192 AD and was actually essentially derived from a type of Chinese clothing fashionable during the same period.
These days they are traditionally worn on special occasions such as coming of age ceremonies or weddings.
Kim had previously filed trademarks for Kimono, Kimono Body, Kimono Intimates and Kimono World, but will now change the name of the latest drop following the backlash.
The television personality today set the record straight on Twitter[/caption]
Kim said she named the brand ‘with the best intentions in mind’[/caption]
Her final tweet from the thread said she will be renaming the brand[/caption]