Calvin Klein forced to apologise for ‘queer baiting’ video showing Bella Hadid kissing robot model Lil Miquela

Calvin Klein forced to apologise for ‘queer baiting’ video showing Bella Hadid kissing robot model Lil Miquela

CALVIN Klein has been forced to apologise to the LGBTQ community after “queer baiting” in its latest advert. The fashion brand released

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CALVIN Klein has been forced to apologise to the LGBTQ community after “queer baiting” in its latest advert.

The fashion brand released a commercial for their latest My Calvins campaign, which captures Bella Hadid kissing a female CGI robot named Lil Miquela.

Bella Hadid kisses robotic model in new Calvin Klein advert
Calvin Klein

In the advertorial the model – who is dating The Weeknd – wears a black cropped t-shirt and cycling shorts, and looks on as the computer generated being walks past her.

Lil Miquela swiftly comes into view, with her hair in pigtail buns, and they kiss.

In the background, the voice-over says: “Life is about opening doors.
“Creating new dreams you never knew could exist.”

Bella Hadid poses in a black Calvin Klein cropped top in the commercial
@lilmiquela / Instagram
Bella watches as the robot model Lil Miquela approaches from the shadows
Calvin Klein

The robot figure, who is also known as Miquela Sousa and has her own Instagram account, also shared the footage on her social media.

But social media users are not impressed with the ad, and have blasted it as “queer baiting”, which is when homoerotic scenes are used to attract “liberal and queer viewers”, although the same sex couple will not end up together, according to Urban Dictionary.

Fans believe the company should have used real life LGBTQ models to represent them instead of a fictional being.

One tweeted: “There are plenty of real LGBTQ Models that could have been used.”

Bella and the CGI fictional figure embrace in the ad but fans are not happy
Calvin Klein
Social media users believe the advert is not a true representation of the LGBTQ community
Calvin Klein

Another vented: “CALVIN KLEIN RLY USED A ROBOT TO QUEER BAIT.”

A third shared: “‘Life is about’ what? This is a total queer bait.”

The company took to Twitter to back track.

Calvin Klein has issued an apology for their video
Calvin Klein/ Twitter
Bella is currently dating artist The Weeknd
Instagram

In a statement they wrote: “The concept for our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities.

“This specific campaign was created to challenge conventional norms and stereotypes in advertising.

“In this particular video, we explored the blurred lines between reality and imagination.

“We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived as queer-baiting.”

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Calvin Klein have acknowledged their mistake and insisted they never intended to “misrepresent” the LGBTQ community.

They continued: “As a company with a longstanding tradition of advocating for LGTBQ+ rights, it was certainly not our intention to misrepresent the LGTBQ+ community.

“We sincerely regret any offence we caused.”


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